What are the benefits of using video in emails?

What are the benefits of using video in emails?

Blog Article

Incorporation of video into email marketing has become one of the ways to elevate engagement and create better conversion rates. Here, we will explain some of the major benefits video has brought along in emails and why it should be a part of your marketing strategy.

Greater Engagement

Holding Attention
Videos engage visually and may be far easier to watch by your prospective client or customer than static pictures or text. A well-placed Bulk Email Data video can also lead recipients to further open up and interact with your content, since it leads to higher open rates and click-through rates. Studies have shown that including the word "video" in the subject line alone will boost open rates by as much as 19%.

Visual Enhanced Message

Retentions process visual information faster than text. With video, one can communicate complex messages in a more concise and memorable way. Increased retention ensures that your key messages stick long after they have opened and then subsequently closed the email.



Improved Conversion Rates

Encourage Action
Videos can lead viewers to take an action, such as subscribing to a newsletter, buying something, or going and registering for an event. With a commanding call-to-action within your video, viewers will be directed to take an action toward your conversion goals. In fact, studies have shown that putting video on landing pages can boost conversions by as much as 80%.

Building Trust

Using video enables you to add personality and values to a brand while building trust with your audience. People simply connect more when real faces are associated with a brand or product, moving them further along in the buying process.

Multi-Purpose Usage

Product Demos
Video is really great for showcasing products. Showing how a product works or giving customer testimonials may be just what potential buyers need to drive the sale.