HOW CAN CUSTOMER LIFETIME VALUE (CLV) BE CALCULATED USING B2B DATA?

Customer lifetime value is a very important metric to any business, especially B2B companies where relationships and transactions are long-term and usually quite complex. It basically helps companies understand a customer's total worth over the lifetime of their relationship. In this article, we look at some of the ways CLV could be calculated usin

Incorporation of video into email marketing has become one of the ways to elevate engagement and create better conversion rates. Here, we will explain some of the major benefits video has brought along in emails and why it should be a part of your marketing strategy. Greater Engagement Holding Attention Videos engage visually and may be far